“If you are a marketing professional, chances are that you have been inundated with content marketing and growth hacking tips to achieve marketing nirvana over the past year. But beyond the buzz, what exactly are they? On the surface it appears both are about bringing in more traffic and putting more users at the top of the conversion funnel. What if we could get them to work together?”
An article by Neha Kaul for the Forbes Middle East magazine, Media and Marketing Guide, 2018.
