About

My Bachelors in English Honors, years of marketing-communications content development, Qualitative research analysis and report writing as well as published articles as part of my journalistic endeavors, stand testament to my versatility and proficiency in the domain of content creation, journalism and PR.

I am also adept at conducting interviews independently, and developing compelling and concise story-lines. An added advantage of my cross-industry experience is my comfort producing relevant, industry-specific content, including technical case studies.

In my Research capacity, I have independently developed content for our monthly research newsletter, gathered via secondary research (online) as well as focus groups and interviews. Focused on Saudi Arabia, with pithy insights on lifestyle and consumer trends, the newsletter served as a popular ready reference for our corporate client-base (McDonalds, L’Oreal, Samsung, Nokia, to name a few).

Please check out the sampling of my professional work on this web site and feel free to reach out to me for any professional writing assignments I can help you and your company out with.

My LinkedIn profile can be found here. Feel free to email me if you’d like to get in touch.